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solari insight instagram hashtag trending

Trending Instagram hashtags, rising and top.

MCP tool

solari_insight_instagram_hashtag_trending

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solari:read

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Overview

Hashtag leaderboard for a market and window, in two lists: rising (share growing fastest against the previous window) and top (volume weighted by how much more it's used than usual). Pass a brand to see what's moving among that brand's creators.

When to use it — When you want which hashtags are taking off now, across a market or around a brand.

What comes back — The rising and top lists, with volume, growth, and a daily share series per tag.

Parameters

regionenumoptional: KR or JP.default "KR"ValuesKRJP
daysintegeroptional: 7, 30, or 90. Growth compares with the window before.default 30
brand_account_idstringoptional: Brand account_id. Scopes the numbers to creators around that brand.uuid, pattern ^([0-9a-fA-F]{8}-[0-9a-fA-F]{4}-[1-8][0-9a-fA-F]{3}-[89abAB][0-9a-fA-F]{3}-[0-9a-fA-F]{12}|00000000-0000-0000-0000-000000000000|ffffffff-ffff-ffff-ffff-ffffffffffff)$
brand_usernamestringoptional: Brand username. Ignored when brand_account_id is set.≤ 64 chars
limitintegeroptional: How many tags to keep per list.default 301–100

Response

region / days / start_date / end_datestring · integer · date: Market and window applied.
lensstring: brand when scoped to a brand's creators, global for the whole market.
lens_reasonstring | null: brand, no_brand (none given), or brand_not_modeled (SOLARI can't place creators around this brand yet, so the whole market was used).
pool_sizeinteger | null: Creators in the brand lens. Null for global.
spark_datesdate[]: Dates for each spark value.
top / risingobject[]: The two lists.
top_total / rising_totalinteger: Full list sizes before limit.

top[] · rising[]

tagstring: Hashtag, without #.
count / prev_countinteger: Posts now and in the previous window.
unique_creatorsinteger: Creators who used it.
viewsinteger: Total views.
sponsored_pctinteger: Sponsored posts, percent.
growth_xnumber: Share growth against the previous window. 3.9 means 3.9×.
is_newboolean: Barely used in the previous window.
sparknumber[]: Share of all posts, percent, per spark_dates entry.
momentumnumber | null: Late-window share against early-window share. Above 1 means still climbing.
lift / global_growth_x / contrastnumber · number · string | null: Brand lens only: how much more the brand's creators use it than the market, market growth, and local or nationwide when the two differ.
watchboolean: Worth a look: new or fast-growing, not crowded with ads.
watch_reasonsstring[]: new, lift, growth, room (few ads yet), creators — most important first.
familyobject[]: Other spellings folded into this tag, with their counts.

Example

Request

$ solari insight instagram hashtag trending region=KR days=7 limit=1

Response · Long strings and repeated array entries are trimmed for readability.

{
  "region": "KR",
  "days": 7,
  "start_date": "2026-09-15",
  "end_date": "2026-09-22",
  "lens": "global",
  "lens_reason": "no_brand",
  "pool_size": null,
  "spark_dates": [
    "2026-09-15",
    "2026-09-16",
    "… 6 more"
  ],
  "top": [
    {
      "tag": "올영세일",
      "count": 4812,
      "unique_creators": 2210,
      "views": 38400000,
      "sponsored_pct": 41,
      "prev_count": 1290,
      "growth_x": 3.62,
      "is_new": false,
      "spark": [
        0.62,
        0.71,
        0.94,
        1.38,
        1.52,
        1.61,
        1.49,
        1.44
      ],
      "momentum": 1.84,
      "lift": null,
      "global_growth_x": null,
      "contrast": null,
      "watch": false,
      "watch_reasons": [
        "growth",
        "creators"
      ],
      "family": [
        {
          "tag": "올리브영세일",
          "count": 612
        }
      ]
    }
  ],
  "rising": [
    {
      "tag": "가을메이크업",
      "count": 356,
      "unique_creators": 241,
      "views": 2140000,
      "sponsored_pct": 12,
      "prev_count": 88,
      "growth_x": 3.9,
      "is_new": false,
      "spark": [
        0.05,
        0.06,
        0.07,
        0.08,
        0.09,
        0.1,
        0.11,
        0.12
      ],
      "momentum": 1.52,
      "lift": null,
      "global_growth_x": null,
      "contrast": null,
      "watch": true,
      "watch_reasons": [
        "growth",
        "room",
        "creators"
      ],
      "family": []
    }
  ],
  "top_total": 20,
  "rising_total": 20
}

As an MCP call

{
  "name": "solari_insight_instagram_hashtag_trending",
  "arguments": {
    "region": "KR",
    "days": 7,
    "limit": 1
  }
}

Notes

Covers KR and JP.
Check lens before reading a brand-scoped board. brand_not_modeled means you got the whole market.

Machine-readable: /docs/tools/insight-instagram-hashtag-trending.md

Overview

Parameters

Response

Example

Notes

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